Governor Gboyega Oyetola of Osun State has made it compulsory for all public and civil servants in the State to wear the local fabric, as he declared every Thursday of the week ‘Adire Osun Day’.
The Governor on Saturday launched mass production, promotion and marketing of Adire Osun.
He said the International Fashion Week and the Launch of Adire Osun were no doubt giant strides towards diversifying the State’s economy and creating jobs for the teeming youths.
Governor Oyetola announced that it had become compulsory henceforth, for all the Public and Civil Servants to wear Adire as part of efforts to quicken the actualisation of the set objectives of the initiative as Osun remains the leading light in African culture and tradition in the country.
He also urged the residents to take advantage of the opportunities offered by the initiative to draw economic opportunities and benefits to themselves for huge economic development.
“In furtherance of efforts of this Government to preserve and promote the production of Adire Osun, as well as bolster the image of Osun as a culturally correct and indigenous product inclined State, every Thursday has been declared Adire Osun Day. Consequently, effective from August 27, all Public and Civil Servants in the State shall wear Adire to work”, he declared.
To achieve the initiative and take its plans to fruition, the State Government has partnered with Musty Great Development and Alexandria Jones Couture, U.S.A., to organise the International Fashion Week, for the promotion of Osun brand of Adire (Adire Eleko) for Global exhibition.
Oyetola said Adire is indigenous to Osun and that it is not for nothing that Osogbo, the State capital, is referred to as ‘Ilu Aro’ (Home of dye).
Launching the laudable culturally-inclined initiative, at the De-Destinguished Event Centre, Osogbo, Oyetola said the initiative was to reawaken the people’s consciousness towards sociocultural and artistic renaissance in the State.
Oyetola, who was represented by the Secretary to the State Government, Prince Wole Oyebamiji, reiterated the Administration’s commitment to promote and project culture to the world in a way that will draw attention and attract humongous revenue to the State.
He stressed that the the initiative for cultural repositioning, renaissance and economic recovery were in line with the Administration’s Development Agenda.